Advertising Consumer Local Small Business 
5W PR
SEPTEMBER 9, 2021
In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.
The Proactive Report
JUNE 18, 2021
I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PRSay
JUNE 15, 2020
The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business.
ImPRessions - Crenshaw Communications
MARCH 16, 2021
Advertising offers a strong return. Remember, business buyers are people, too, and most of them are on Facebook. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases.
5W PR
NOVEMBER 9, 2023
Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. They are everyday consumers who are passionate about a specific niche or interest. Hyper-local campaigns If a company is targeting a hyper-local audience, nano influencers with a local following can be highly effective.
Cision
AUGUST 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?
Victorious PR
FEBRUARY 6, 2023
There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.
Expert insights. Personalized for you.
158 
Let's personalize your content