The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too.

I Can’t Use National Media

Mora Communications

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole?

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A Small Business’ Guide to Beginning Influencer Marketing

GroupHigh

As a small business, you are probably marketing through social media, content, or Google’s Pay-Per-Click. Well, are you aware that your advertising methods could yield more fruit if you tried influencer marketing? 1) Think Small And Influential.

As Facebook pushes local businesses, new data-mining issues surface

PR Daily

Facebook announced changes to its business profile pages that should help drive traffic to local small businesses—but big corporations can take advantage of these features as well. You can also now see Stories on Pages to get to know the people behind the business.

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A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. Find out everything you need to know about using paid ads to promote your small business.

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Lead Sources Vary by Business and Industry.

What the GateHouse/Gannett deal means for PR pros

PR Daily

Still, it probably won’t mean better coverage for your local news story. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat. Gannett publishes USA Today, in addition to many well-known local newspapers. Build your local SEO.

Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport.

Why during this crisis, the business of business is much more than ‘business’

PR Daily

Here’s how you should be thinking about your role in your community and the wider business ecosystem during this period of turmoil and pain for so many around the world. At a time of economic uncertainty, reputation is the most valuable currency businesses have.

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How targeted press efforts boost your brand's bottom line

PR Daily

Earned media coverage—a mention in a hard news story or editorial—is the golden goose of marketing for business owners. BusinessWire , consumers still trust news coverage more than advertising. local news stations are gaining viewers. Businesses cannot live by social media alone.

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Why Earned Media is More Important Than Ever

Critical Mention

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society.

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3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. Without large-scale events as an advertising vehicle, businesses need to think outside the box to reach these customers.

How to Leverage Emotions to Boost Digital PR

Cision

Emotional intelligence drives consumer culture which influences your business strategy. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more. We will pause all paid advertising on Facebook and Instagram in the US in support of the #StopHateForProfit campaign.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. A Costly Strategy: Advertising.

COVID-19: How Our Clients Are Helping

Offleash

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. By Robin Bulanti.

Big Data and Open Data—can they help with PR efforts?

Media Bullseye

“Big Data” seems to be one of those terms that many people use but in practice has yet to be truly adopted by a wide range of businesses. Thus far, it has been the big businesses that have the money to acquire the data and use it to effectively reach customers.

How to Pitch Better Brand Stories

Cision

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Remember, this isn’t advertising. As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?”

The importance of digital media during Congress’ summer recess

PR Daily

Members would travel across their states and districts for town hall meetings, factory tours, small business roundtables, and in-person meetings with key groups. Consider Connected TV (CTV) and Over-The-Top (OTT) advertising options, including Amazon FireTV, Hulu, and Roku.

Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

Many PR students minor in related fields like marketing or advertising. Others minor in business management with an eye toward moving up in an organization or data management to bolster their analytical skills. Public relations is an important tool for every business in today’s fast-paced world. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. This is true, particularly in small nonprofits.

Behind the Headlines with Phil Andrews

Cision

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. I believe there are large gaps in the industry, as we are largely missing the perspectives of the minority community because of their small percentage in the PR and Communications industry.

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30 jobs in the PR and marketing world

PR Daily

Candidates for this role should have experience with online user acquisition, Web analytics tools and advertising platforms such as Google Adwords. Local marketing manager— SpotHero (Illinois). Small business/entrepreneur editor— NBC Universal Media (New Jersey).

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Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

And that means that, as a business, online reputation management should be a top priority. In today's ad-screaming world, many have come to distrust advertisements. They rely heavily on a business's reputation. It is, after all, an extension of your business.

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

Only 37% of B2B businesses have a documented content strategy. This leaves the other 63% of businesses without a plan of action to guide their content creation. Also focus your attention and efforts on local newspapers, blogs, and trade publications.

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Marketing Has a Best Practices Problem

Contently - Strategy

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. I was part of the sales team at Google that helped launch SiteLinks to advertisers. Quick, can you tell me the best time for a business to tweet?

5 commonly held SEO misconceptions—and the truth behind them

PR Daily

I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. From Fortune 500 brands to local dentists, doctors, plumbers and accountants, I’ve fielded questions from people in many different industries.

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision.

Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

Staying ahead of the marketing curve is more important than ever for business owners. For businesses, social media provides a means to communicate directly and honestly with audiences. Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it.

3 reasons PR is essential for small- and medium-sized businesses

PR Daily

However, one interesting observation that many PR practitioners can attest to is that more often than not, the non-believers of PR tend to skew towards small medium businesses (SMBs). PR affects a business’ bottom line.

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How to write alluring content for online audiences

PR Daily

it’s been called the best tagline in history: “It took Dan Wieden of Wieden + Kennedy just 20 minutes to come up with the phrase, certainly an act of advertising genius. Artful, unique, high-quality online writing is essential to your brand’s visibility.

Artificial Endorsers

Mindful Marketing

” The company crafted Miquela’s persona to be that of a “ 19-year-old Brazilian-American model , musical artist, and influencer” who appears to hang out in hip New York and Los Angeles locales, with real-life celebrities.

How To Create Great Content With Your Data

Cision

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. If a campaign doesn’t work you still have a billion-dollar business, right? How do you grow a business in that position?

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How Micro-Influencers are Changing Digital Marketing One Post at a Time

GroupHigh

Product placement and sponsored advertising have been around for years. Thus, their followers often tend to value their opinions and recommendations rather than paid advertisements or direct endorsements.

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The 5 most popular stories on PR Daily this week

PR Daily

I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. From Fortune 500 brands to local dentists, doctors, plumbers and accountants, I’ve fielded questions from people in many different industries.

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community.

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Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. When the world’s most powerful person speaks, it makes sense to listen carefully.

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The Top 50 Social Media Influencers on Twitter

Cision

Social is branding, but unlike traditional advertising—it’s more human. Digital Marketing Strategist, author, lawyer & Rutgers Business School instructor. Freelance writer and business blogger. He helps businesses grow their revenue. CEO of Likeable Local. Author of “The Social Media Business Equation” and “Get It Girl Guide to Online Dating” United States of Emoji – which state uses which emoji most: ??Texas

PR Basics Based on Principles will Never Change

PR Fuel

How much do we forget this when a crisis happens to our company or business? As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful. Are you a member of your local Chamber of Commerce?

Local 40

Email – Forgotten Communication Powerhouse

PR Fuel

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. When people sign up or subscribe, they should receive a welcome email from your business.