Onclusive

FEBRUARY 22, 2018

We focus on working with non-profits, small businesses, women CEOs and business owners. After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. They are everyday consumers who are passionate about a specific niche or interest. Cost-efficiency They are usually very cost-effective, making them suitable for startups and small businesses.

Product Launch 78

Product Launch Local Small Business Advertising 78

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but

Real Estate 52

Real Estate Small Business Local Reputation 52

NewsWhip

JUNE 14, 2023

We value honest feedback as it plays a vital role in our continuous growth and impacts the choices consumers make when purchasing. Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Leadership 78

Leadership Software Customer Service Small Business 78

PR Fuel

OCTOBER 26, 2021

” No matter how great your products or services are, you need a way to inform consumers about them. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable. You don’t want to be stuck with trying to reach consumers via one distribution channel. Still not sure?

Writing 95

Writing Consumer Small Business Reputation 95

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Consumers are no longer content with polished marketing messages and picture-perfect images.

Social Media 86

Social Media Media Mobile SEO 86

5W PR

OCTOBER 24, 2019

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit.

Facebook 60

Facebook Tools Advertising Advertising 60

5W PR

JULY 15, 2019

Social media advertising revenue has skyrocketed in recent years. Because the ads can be integrated into a consumer’s feed much more organically than a standalone sidebar ad on a website. Along with this increase in consumer support comes an influx of brands looking to grab a piece of the advertorial pie.

Strategy 68

Strategy Marketing Pinterest Google 68

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Remember, this isn’t advertising. It’s more entertaining and less time consuming. My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. This is media relations.

Pitching 120

Pitching How To Brand Branding 120

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. They must be ready to communicate in a real-time environment with consumers who are demanding immediate attention.

Social Media 0

Social Media Education Media Training 0

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Top Tips For Small Businesses Considering Social Media Advertising.

Social Media 62

Social Media Trends Media Instagram 62

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. TigerGraph made its graph technology free for use by researchers working to prevent the spread of the coronavirus.

Healthcare 52

Healthcare Small Business Resources Data 52

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

AUGUST 11, 2016

Advertising Age Online. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Advertising Week. Maximize Social Business. Small Business Branding. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper.

Marketing 93

Marketing Nonprofit Case Study Small Business 93

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Researching and writing for your target audience can get exhaustive and time-consuming. In fact, a talented press release writer will know how to write for your consumers and journalists. You can start reaching more customers online.

Writing 105

Writing SEO Pitching Engineering 105

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube.

Video 120

Video Strategy YouTube Marketing 120

Masters in Communications

APRIL 22, 2019

Is it advertising and promotion? No, marketing is not solely advertising or sales – common misconceptions. Every business utilizes it in one capacity or another. Are you selling office products to small businesses? Market and consumer research to be specific. Is it research, design, and production?

Communications 40

Communications Marketing Advertising Advertising 40

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. How do you grow a business in that position?

Technology 61

Technology Marketing Retail Interviews 61

ReimaginePR

JULY 11, 2016

So how do other small businesses master this art? The answer is a definite YES, but it won’t be as time-consuming as you’re probably envisioning. If you’ve tried this strategy (I know I have at one point or another), you know how ineffective and time-consuming this route can be. content marketing strategy. So don’t do it.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Shift Communications

APRIL 27, 2015

Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. Facebook wants businesses to pay to be seen. While at first glance, it would appear that there’s a dip in Facebook’s revenue, this is a seasonal pattern. The drop in Q1 2015 is steeper than normal.

Mobile 60

Mobile Facebook YouTube Video 60

Waxing UnLyrical

APRIL 11, 2011

But those numbers do nothing for your business. If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? But there are 250 million consumers over the age of 14 in the US. consumers will not be using Facebook today… but most of them will be watching TV.

Social Media 85

Social Media How To Mobile Media 85

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story?

Pitching 40

Pitching Media Small Business Writing 40

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. or Entrepreneur magazine’s content.

Brand 52

Brand Branding Media Local 52

Waxing UnLyrical

JULY 22, 2015

But we live in interesting and challenging times and, with the advent of social media, PR pros and businesses now have the opportunity to not only reach masses, but to create a dialogue and to start a conversation for brands in a more meaningful way than through media relations. Treat your consumers as you would like to be treated.

Media Relations 40

Media Relations Media Policies Social Media 40