Report: Small businesses plan to double-down on Facebook

PR Daily

That’s because there are few alternatives for small-business owners looking to get their products and services in front of the platform’s immense user base. shows that most business owners plan to expand their Facebook spending.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. Find out everything you need to know about using paid ads to promote your small business.

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4 ways marketers can attract new consumers

PR Daily

with a revised logo, more vibrant packaging, new flavors and a global advertising campaign. This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. When the small business software company.

Marketing a Brand to Both Businesses and Consumers


Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Not every business requires both approaches. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing. Business to Business Marketing Best Practices.

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The Essential Components of Your Video Marketing Strategy


If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. Are you using video as a part of your marketing strategy?

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Everything You Need to Know About Content Marketing When You Don’t Have Time


You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. So how do other small businesses master this art? The answer is a definite YES, but it won’t be as time-consuming as you’re probably envisioning.

State of Social Q1 2015: 40% of Facebook users are mobile-only

Shift Communications

The blue line indicates their growth rate, which ticked upwards a small amount from Q4 2014. Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. Facebook wants businesses to pay to be seen.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: With PR as a focus, you have included marketing and advertising into your agency. “Nail the elevator pitch.”.

How to Leverage Emotions to Boost Digital PR


Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy.

Mailchimp unveils funky new branding

PR Daily

We’ve come a long way since then, growing beyond email to a leading marketing platform for small business. with a fresh look that shows all the ways we help small businesses grow. Your business was born for this,” Mailchimp’s website now proclaims.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. A Costly Strategy: Advertising.

Bread brands face off in slogan showdown

PR Daily

It’s positive, pithy and speaks to a growing desire among consumers for whole, organic foods. In court, Great Harvest is alleging federal trademark infringement, stating Panera’s similar slogan will cause “consumer confusion.”. "We

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Yelp introduces app for business owners

PR Daily

Yelp reviews have the ability to make or break a small business. Business owners are at the peril of the wowed or disappointed masses. Behold, the Yelp for Business Owners app. Those who advertise through Yelp can also view analytics for their listings.

In a streamlining effort, Google discards ‘AdWords’ brand

PR Daily

Google wants to simplify its advertising products. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses.

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Facebook Business Tools Update: Just In Time for Holiday Season


Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages.

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Facebook’s COO defends targeted ads

PR Daily

As the company tries to reassure customers and advertisers that it is handling data responsibly and can continue to provide high-quality marketing services, it has turned to individuals to carry its message in one-on-one interviews. Business Insider.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

One study found that 92% of consumers preferred ads that were in the form of stories -- and this extends to PR as well. Influencers help you to reach your audience and expose more people to your brand in a way that traditional advertising just can't do. Say you need surgery.

15 courses to improve your social media knowledge

PR Daily

By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results. Get tips on using Pinterest for business, getting your content seen in the Facebook News Feed, or understanding your social media channel metrics.

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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

The brand may play only a small role in the coverage that drives awareness. A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories.

4 savvy social media marketing tactics

PR Daily

Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Related: 6 Ways to Think Outside the Box When Marketing Your Small Business. Associate with other businesses that share similar mindsets.

How brand journalism fills the void as media outlets dwindle

PR Daily

Rather than praising the company and its products in marketing-speak, the company-owned print and online publications maintain a neutral tone, cover a broad range of industry news and offer helpful advice to customers and consumers.

What the GateHouse/Gannett deal means for PR pros

PR Daily

AdAge wrote : The newspaper industry has been in a downward spiral for years as the internet has upended its business model. Readers have moved online and get their news from social media, eroding print advertising sales. The top two U.S.

Facebook announces shopping feature

PR Daily

The more ads you see, the more money advertisers will likely spend on Facebook. We’re testing with a limited set of small businesses in the [U.S.] The more time you spend on Facebook, the more ads you see.

How targeted press efforts boost your brand's bottom line

PR Daily

Earned media coverage—a mention in a hard news story or editorial—is the golden goose of marketing for business owners. BusinessWire , consumers still trust news coverage more than advertising. The relevance of local media for a small business cannot be overstated.

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Fix (or Establish) Your Brand Reputation

Shift Communications

People trust online reviews and peer recommendations more than advertising and brand content. In fact, Nielsen found that a whopping 92 percent of consumers world-wide say they trust word-of-mouth and recommendations from friends and family over all other forms of advertising.

4 PR Trends for 2017


More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends.

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Designing a Multi-Channel Marketing Strategy


Dave owns a small digital marketing agency, and while he generally has a robust customer portfolio, he is always looking for ways to expand and grow his revenue. Social media advertising revenue has skyrocketed in recent years. Because the ads can be integrated into a consumer’s feed much more organically than a standalone sidebar ad on a website. Along with this increase in consumer support comes an influx of brands looking to grab a piece of the advertorial pie.

What Happens When PR and Marketing Mesh


Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Because they’re constantly consuming news and putting context around brand stories for journalists, PR people are an incredible resource for trend spotting and research.

How to Pitch Better Brand Stories


So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Remember, this isn’t advertising. It’s more entertaining and less time consuming.

Marketing Giving

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper.

Why social media can’t solve all your problems

PR Daily

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in. I’ve tweaked it for privacy: I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat. A small box of crayons.

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

The company declined to tell reporters how many employees its laying off, but CNN Business reported that as of Feb. Pinterest’s chief executive, Ben Silbermann, said it’s adding a mobile interface and advertising tools for small businesses.

How to get your Google AdWords campaigns working again

PR Daily

There have e been some recent rumblings that report Google AdWords isn’t practical for small businesses. The story grew from a nugget of truth: Venturing into paid search is associated with risk, not just for small businesses, but for any organization new to the game.

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Top 50 PR, Marketing & Social Media Podcasters to Follow


We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. Grow your business by improving your capabilities and connections. Learn from business pros and owners just like you. High Income Business Writing.

5 unique ways to break into social media marketing

PR Daily

For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs.

Marketing as Communication and What It Means for Your Business

Masters in Communications

Is it advertising and promotion? No, marketing is not solely advertising or sales – common misconceptions. Every business utilizes it in one capacity or another. Are you selling office products to small businesses? Market and consumer research to be specific.

Artificial Endorsers

Mindful Marketing

Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’ As consumers, it’s critical that we recognize when someone is sharing an objective, unbiased recommendation versus one with some corporate connection.

7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. If you think that social media is only for large businesses, think again.

30 jobs in the PR and marketing world

PR Daily

Here’s what Paladin says: Because of technology, social media, shifting consumer behavior and marketing’s increased role in customer service, these professionals need to be agile, adaptable and always willing to learn. Small business/entrepreneur editor— NBC Universal Media (New Jersey).

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision.