Shift Communications

OCTOBER 7, 2014

This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before. People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. The same applies for not being overly self-serving.

Marketing 138

Marketing Conference Trends Viral 138

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 101

Mobile Community System Social Media 101

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video.

Film 48

Film Marketing YouTube Advertising 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. What is Consumer Sentiment? What is the current perception of your brand among consumers? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In At the same time, the audiences that they serve continue to grow to include employees, customers and policymakers. That is traditionally the advertising and marketing function.

Employee 217

Employee Leadership Crisis Management Viral 217

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Online advertising has changed. Search results and news on Google is about to be personalised to the user.

Tools 136

Tools Publicity SEO Measurement 136

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. When crafting social content, lean on trends and publish content with a high virality rate.

Social Media 79

Social Media Strategy Media Reputation 79

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. We’ve got a frozen food client who identified who their alpha consumers are: gamers. So, is that enough ROI for an experiential campaign to satisfy your CMO?

Marketing 76

Marketing Consumer Measurement Viral 76

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. And I started my career in the lead gen affiliate space.

Internal 118

Internal International Insurance Insurance 118

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Prohibition

NOVEMBER 12, 2018

Increasingly consumers want to feel that their money supports businesses that reflect their personal values, whether it’s buying eco-conscious products or spending extra for ‘Made in Britain’. Videos of people burning their Nike products went viral on social media with many customers announcing they will boycott the sporting brand.

Analysis 54

Analysis Viral Advertising Advertising 54

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78