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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

Local 88
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News Release vs. Press Release: What Are the Differences?

PR Fuel

As a business, knowing the difference between the two is key to your public relations marketing strategy. For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. The Importance of PR to Small Businesses.

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183
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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. Make it flexible.

Writing 130
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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Here are a few data points that drew my attention: Market size and scope : “$4.5

Internal 147
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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

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The growing global market for the Art of PR

PR Conversations

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.