ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.

YouTube 130

YouTube Brand Branding Comparison 130

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Prohibition

FEBRUARY 18, 2021

The launch of LinkedIn Marketing Labs. In January, to help marketers harness the full potential of LinkedIn ads, the platform launched an online-learning centre called LinkedIn Marketing Labs. The latest social media updates to help social media marketers stay up to date. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. Share of voice Calculating the share of voice for your brand and its position in comparison to competitors is a key indicator of the success of your PR efforts.

Measurement 62

Measurement How To Comparison B2C 62

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. To cope with the amount of advertising that pesters people daily, brands have reinvented how they sell products.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. The Importance of PR to Small Businesses.

Small Business 91

Small Business Comparison Writing Reputation 91

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. Data for the US market is comparable. Podcasting analytics are awkward by comparison.

Measurement 90

Measurement Analytics Comparison Data 90

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. Beyond Counting Clips and AVEs.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. The audience kills advertising.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Paid social advertising has evolved into an integral part of advertising on social media platforms. However, one thing is certain: No marketing strategy is complete without some form of paid social media. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 92

Agency Trends Marketing Survey 92

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

NewsWhip

JULY 29, 2020

We thought it unfair to include these in our overall analysis but include them here for comparison. . The common thread among all the stories was personal narratives, whether that be feel-good or asking for support of some form, with one major outlier being WFLA advertising the full moon date. Looking at the U.K. publishers received.

Local 88

Local Comparison Trends Television 88

Sword and the Script

SEPTEMBER 1, 2020

Here are a few data points that drew my attention: Market size and scope : “$4.5 billion global market for Media Intelligence/PR software and information solutions.” For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 The data for their report comes from scouring published financial reports.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. Video is never, ever going away. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. Share of voice – This can be a valuable metric in comparison to a key competitor. .” How To Plan PR in 2018.

Exercises 136

Exercises Comparison Internal International 136

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 119

Brand Branding Guidelines Creativity 119

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

SEPTEMBER 11, 2018

Each occupies a unique position in the market and more importantly, our expectation of the experience we will have in those stores. It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. Earn word-of-mouth with guerrilla marketing. Talk to Us !

Software 97

Software Comparison Measurement Content Marketing 97

Shift Communications

JULY 29, 2015

This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Should marketers be concerned with Twitter’s lack of growth? Investors remain unimpressed, however: Looking Ahead: What It Means For Marketing and PR.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

OCTOBER 28, 2015

Should marketers and communicators who rely on Twitter be concerned? The bright spot for investors and marketers is Twitter’s ad growth: Investors are pleased with the orange line for obvious reasons, but marketers and communicators should be pleased as well. Looking Ahead: What It Means for Marketing and PR.

Twitter 60

Twitter Analytics Comparison Mobile 60

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Marketing Analyst. Casey Egan.

Google 98

Google Data Pitching Tools 98

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Shift Communications

FEBRUARY 11, 2016

Should marketers and communicators who rely on Twitter be concerned? Twitter passed the all-important $2 revenue per user, shown by the blue line: Average revenue per user is an important metric for effective apples-to-apples comparison to other social networks’ business models. Looking Ahead: What It Means for Marketing and PR.

Twitter 60

Twitter Social Media Analytics Mobile 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

The model works like this: participating brands rent space to feature their products in-store and they participate in all aspects of marketing and sales. As a business story, Avocado is also unusual in that the company is self-funded with very little advertising. WOLACO The Way of Life Athletic Company.

Brand 136

Brand Branding Retail Comparison 136

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Campaign or launch success comparisons. I call this the ‘X Factor.’

Measurement 120

Measurement Comparison Analytics Nonprofit 120

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

PR in High Definition

MAY 31, 2017

In the last few years, we’ve seen PR teams manoeuvre themselves closer to ‘core’ marketing skills. Whilst the marketing automation revolution has led to a formalisation of marketing measurement for inbound, the concept of sourcing MQLs has led many PRs up the garden path. Again, this is true and not true. Neither are SQLs.

Measurement 48

Measurement Financial Advertising Advertising 48

ReimaginePR

MAY 23, 2016

No doubt, the cheerful host and the inventor of the latest must-have gadget dished about the unique features that were supposedly unmatched to anything currently on the market, and then they launched into the familiar spiel of two-for-the-price-of-one and free shipping and yada, yada, yada. Click Here. When is this guy going to take a break?

Storytelling 159

Storytelling Comparison Case Study Brand 159