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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. A Google search surfaced the term in a 1993 BYTE magazine article about CD-ROMs (boy was that a great publication, back when magazines were real, glossy and thick as an encyclopedia). ” In reality, Retsyn was homogenized vegetable oil.

How To 194
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A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

If an article, for instance, about customer service mentions an all-expenses-paid trip to Las Vegas, then tout that in your headline: “Win a Trip for Two to Las Vegas.” If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Pile on the perks.

Writing 156
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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could help customers by saving them a few mouse clicks. ” Okay. For PR pros wanting more brand visibility? Time will tell.

Facebook 100
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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60
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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

The face of a nearly brand new iPhone 6s looked like a spider web. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. So I turned to a local repair shop to see what could be done.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

As always, you’ll find three vetted articles below that I recommend for your perusal. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. It’s worth noting Pinterest also has a foundational track record with social media advertisers. As such, podcasts are an old tool with a new twist.

Tools 60
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How to Prepare a PR Crisis Plan

Prohibition

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. For example: A lawsuit alleging dangerous product defects.

Crisis 62