Advertising Article Creativity Digital PR 
The Proactive Report
NOVEMBER 3, 2022
If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. A well-executed PR campaign makes the job of marketing and sales that much easier. How can you create a well-executed digital PR campaign?
Prohibition
NOVEMBER 16, 2022
Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
The Proactive Report
JANUARY 12, 2016
A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.
The Proactive Report
JANUARY 12, 2016
A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.
The Proactive Report
JANUARY 12, 2016
A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.
Buzzstream
MAY 2, 2024
In the digital PR world , journalists and reporters promote our content. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example.
The Proactive Report
JUNE 18, 2021
PR should be the first thing you do and it should be done every day. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” The top of the funnel is filled by PR. This is a good article on the difference.
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