Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

AUGUST 11, 2016

Advertising Age Online. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Advertising Week. Maximize Social Business. Small Business Branding. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. They must be ready to communicate in a real-time environment with consumers who are demanding immediate attention.

Social Media 0

Social Media Education Media Training 0

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. Influencer Marketing.

Trends 120

Trends Leadership Small Business Analytics 120

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. How do you grow a business in that position?

Technology 61

Technology Marketing Retail Interviews 61

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. or Entrepreneur magazine’s content.

Brand 52

Brand Branding Media Local 52

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. Remember, business buyers are people, too, and most of them are on Facebook. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases.

B2B 344

B2B Facebook LinkedIn Small Business 344

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. There are so many other businesses out there, and people only have so much attention to give.

Publicity 67

Publicity Small Business Advertising Advertising 67

Beyond PR

OCTOBER 31, 2017

Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. Whatever the robust analytics are telling you should be a clue as to what you can tweak to improve results. The media world is changing.

Measurement 65

Measurement Media System Small Business 65

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52