How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. We call it a background interview because it is just that – an exchange to provide background for a future story.
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