Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. No advertising, no sponsorship, no sales promotion or other fundraising efforts. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns.

Radio 89

Radio Skype Print Local 89

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Can your agency bring big ideas and execute?

Brand 71

Brand Branding B2B Exercises 71

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. It’s a fun exercise to then think of ways to connect your brands to emerging trends. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Selective hearing helps no one. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Here’s a good exercise. Determine the chronology of your business story before writing it. They tell stories.

Pitching 40

Pitching Media Small Business Writing 40

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. You can find her portfolio here: [link].

Groups 60

Groups Internal International Conference 60

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” While PRWeek perhaps could have exercised more diversity sensitivity in its display of the 2014 PR leaders, they were, after all, working with the content and information submitted to them by PR agencies.

Agency 40

Agency Report Training Leadership 40