Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. For many companies, their social media presence also doubles as customer service. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Selective hearing helps no one. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164