Sat.May 04, 2024 - Fri.May 10, 2024

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What is Brand Reputation Management 

Ronn Torossian

In today’s modern, digital landscape, the reputation of a brand isn’t just about slick brochures or well-scripted press releases. The online world has opened up the floor, giving consumers the power to share their experiences, be they good or bad, with the world at a moment’s notice. This shift has put brand reputation management in […] The post What is Brand Reputation Management appeared first on.

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Email marketing metrics: Key indicators for success and how to leverage them

Agility PR Solutions

Email marketing has become one of the most effective and efficient ways for businesses to engage with their audience and drive conversions. However, to truly master your email marketing game, it is crucial to understand and harness the power of key metrics. By analyzing these metrics, you can gain valuable insights into the performance of […] The post Email marketing metrics: Key indicators for success and how to leverage them appeared first on Agility PR Solutions.

How To 182
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RepUs Testimonial: President & CEO Cathy Pace, Allegacy Federal Credit Union

Reputation Us

ReputationUs has been honored to partner with the Allegacy Federal Credit Union team for more than three years. We are honored and humbled to received former President and CEO Cathy Pace’s testimony. “The value that the RepUs team provides me and our Allegacy Federal Credit Union team is immeasurable. They constantly safeguard our brand, offer meaningful counsel when it matters most, and their content development is spot-on.

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What does the silence in PR software speak? [PR Tech Sum 54]

Sword and the Script

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. It’s been pretty quiet this month, which is starting to look like it’s going to be characteristic of the year.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Why Human Analysis is Key to Powerful PR Measurement

Burrelles Fresh Ideas

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. In this time of transformation, there is increasing pressure on PR professionals to demonstrate how their activities are driving business results through measurement and reporting.

More Trending

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How Do Arizonans Engage with Media in 2024?

HMA Public Relations

The Arizona Media Association has revealed the media perceptions and habits of Arizonans in its annual study. Read some of the key findings across digital, social, and streaming platforms, and explore how consumers engage with media daily in this blog post by Justin Liggin.

Media 91
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The Power of Personal Branding for PR Professionals

Solo PR Pro

Public Relations professionals know the power of cultivating a strong brand. We spend our days crafting powerful stories and giving life to vision through meticulous planning and thoughtful execution. Yet, we often push our own brand building to the bottom of our priority list. As a solo PR pro, personal branding is a vital component of your business strategy.

Brand 92
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Discussing Generational Differences in the Modern Workplace at Disrupt HR

5W PR

The recent Disrupt HR Event hosted at Fairleigh Dickinson University in Northern NJ provided a platform to delve into the intricacies of generational differences in the workplace. After the chance to mingle, attendees had the opportunity to listen into an insightful discussion on the evolution of work dynamics and solutions to bridge the generational gap. 5WPR’s Chief People Officer, Erica Kirwin, and Technology Vice President, Steph Hadas, led a presentation titled “Generational Differenc

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Why digital accessibility should be part of every PR professional’s strategy

Agility PR Solutions

As a PR professional today, digital accessibility is not just a technical requirement; it’s a strategic asset that can significantly enhance your toolkit. By ensuring your digital content is accessible, you not only comply with various legal standards but also open your brand to a broader audience, enriching user engagement and ultimately positively impacting your […] The post Why digital accessibility should be part of every PR professional’s strategy appeared first on Agility

Strategy 125
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

I am an Editor for FleetOwner , a commercial vehicle brand primarily serving executives and maintenance management of commercial truck fleets that operate five or more vehicles. As editor, I write articles and manage multimedia content for the brand. I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years.

Meeting 88
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3 Reasons Why Pitching An Intro Is Better Than a Story Idea

OnePitch

More often than not, you’ll hear from novice and seasoned PRos alike that your best bet when working with reporters is to present a well-researched, thought out, and data-backed story idea that’s relevant to their coverage. While this is absolutely true and the case for a lot of folks, today, we’re presenting three reasons why taking a slightly different approach might help you score coverage and build awareness for your client.

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#MediaMonday – Cynthia Sassi

HMA Public Relations

11 years since her first #MediaMonday feature, Cynthia Sassi, president and founder of Fabulous Media Group, returns to share an exciting update on her company's expansion and the stories she is looking for nationwide. Meet Cynthia and learn more about her fabulous outlets in this post.

Groups 84
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Trust me, your team is not trained for PR measurement: Here’s why it’s a job best left to the pros

Agility PR Solutions

As a PR professional, I have witnessed the evolution of PR measurement manyfold over the last 10 years. Today the conversation is not about trying to show the value of measurement, but rather which metrics and what measurement programs are best for a given objective. This is a huge leap forward for the industry, and […] The post Trust me, your team is not trained for PR measurement: Here’s why it’s a job best left to the pros appeared first on Agility PR Solutions.

Training 113
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The difference between communications and communication in PR

Axia PR

Industry professionals should stop using these two words interchangeably. A “communications strategy” or a “communication strategy.” Your company’s “corporate communications department” or “corporate communication department.” It’s all the same, isn’t it? Not exactly.

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Coffee with a Journalist: Anthony L. Fisher, The Daily Beast

OnePitch

Anthony L. Fisher is the senior opinion editor and a columnist for The Daily Beast, and also writes the “Calling Balls and Strikes” newsletter on Substack.

Writing 83
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Shaping a Digital Marketing Strategy: Insights from a Digital Marketing Expert

Stern + Associates

The best part of Brandon Pantano’s job is helping leaders, brands and businesses use the latest marketing best practices to improve their bottom lines. From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform. When it comes to digital marketing, it’s important to take an approach that aligns with each organization’s unique business needs—leading to the creation of cross-channel strategies meticulously crafte

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PR research: Healthcare brands are prioritizing multichannel marketing programs to grow awareness and customer base, Matter survey finds

Agility PR Solutions

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI. The agency’s 2024 Matter Health Marketing Outlook survey reveals that the top two […] The post PR research: Healthcare brands are prioritizing multichannel marketing program

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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6 easy ways PR agencies can start using AI

Axia PR

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.

Agency 71
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HIT THE BULLSEYE Who is Luke Littler’s girlfriend Eloise Milburn and did the couple meet playing FIFA online?

Mark My Words

The Sun Littler, whose nickname is “The Nuke”, is the reigning world youth darts champion. He rose to prominence at the 2023/24 PDC World Championships, kicking off the contest with one of the greatest debuts in the history of the sport as he beat Christian Kist in the first round.

Sports 60
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Journalist Spotlight | Interview with Jane Albert, a Freelance Arts Writer and Deputy Editor

Medianet Australia

Today, Medianet is joined by Jane Albert, a Freelance Arts Writer and Deputy Editor whose work has been published by Broadsheet (Sydney), Harper’s Bazaar, Limelight and The Weekend Australian.

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ICYMI: Bulldog’s Top 10 most popular posts from April

Agility PR Solutions

As spring appeared on the horizon, April brought in beautiful weather as well as booming traffic for Bulldog, which had another record month. Our cadre of collaborators drove the clicks last month addressing topics like establishing media relations KPIs, building media relationships, measuring the ROI of PR, how to put together the perfect PR apology, […] The post ICYMI: Bulldog’s Top 10 most popular posts from April appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Well Connected do Asian Americans Feel to Each Other?

Institute for Public Relations

IPR is featuring research and some of the many AAPI pioneers who have had an impact on the world today in celebration of AAPI Heritage Month. The Pew Research Center analyzed Asian Americans experience, attitudes, and views on their identity and diverse cultures. A survey of over 7,000 Asian American adults was conducted from July … Continue reading How Well Connected do Asian Americans Feel to Each Other?

Survey 52
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Josie Gibson and Holly Willoughby agree to ‘something of a mutual pact’

Mark My Words

MSN The source added: “They have something of a pact to look out for one another and make sure they’re both being treated with the respect they deserve.” Josie has reportedly found herself at the centre of a bidding war between ITV and BBC, who want her for Strictly Come Dancing. But ITV are keen to secure her for I’m A Celebrity this year. Mark Borkowski told OK!

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How to Write a Press Release for an Event With Persuasive Language

PR Fuel

In 2024, 86.4% of event organizers are aiming to maintain or boost the number of in-person events. The goal then is to increase event attendance. Writing a press release is a great way to boost your event marketing efforts. However, crafting a. Read More The post How to Write a Press Release for an Event With Persuasive Language appeared first on eReleases.

Writing 52
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As sustainability reporting legislation looms, 3 in 4 businesses are not ready—with some possibly years away from meeting required standards

Agility PR Solutions

For sustainability supporters (everybody?), the good news is that what has been a highly demanded consumer mandate is soon to become official legislation in some areas (or greatly expanded where it exists), with sustainability reporting soon to be required throughout the EU and in California, with other areas surely to follow suit in the near […] The post As sustainability reporting legislation looms, 3 in 4 businesses are not ready—with some possibly years away from meeting required stand

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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What do Americans Want to Know about Climate Change?

Institute for Public Relations

The Yale Program on Climate Change Communication examined which questions Americans would ask global warming experts if they had the opportunity. An online survey of 1,003 Americans was conducted from Oct. 20–26, 2023. Respondents were categorized into six different categories depending on their attitudes toward climate change: alarmed, concerned, cautious, disengaged, doubtful, and dismissive.

Survey 52
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Agency Business Report 2024: Editor's letter

Steve Barrett on PR

Agency Business Report 2024: Editor's letter.

Agency 115
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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook.

Writing 119