PRSay
FEBRUARY 2, 2024
Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.
5W PR
JANUARY 15, 2024
As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.
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Newsfile
JANUARY 30, 2024
Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.
The Hoyt Organization
JANUARY 8, 2024
This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Over half of Gen Z consumers are over the age of 18. So make sure you tap into this, too.
Agility PR Solutions
DECEMBER 19, 2023
Disruption dominated the business world in 2023, with AI shaking operations and process management to its core, and with macroeconomic conditions and consumer sentiment still in constant flux, 2024 will be a continued period of confusing signals and disruptive forces.
Stern + Associates
FEBRUARY 13, 2024
Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations? I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) Inclusion is critical for all these efforts.
Reputation Us
MARCH 20, 2024
This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. The Digital Marketing Institute found that 49 percent of consumers depend on influencer recommendations. The post PART 3: The VALUE of Reputation.
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