2024 Consumer Financial Technology 
PRSay
FEBRUARY 2, 2024
Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024.
The Hoyt Organization
JANUARY 8, 2024
This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024.
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Bianchi Biz Blog
FEBRUARY 1, 2024
Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners.
Stern + Associates
JANUARY 29, 2024
Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. We might live in an era of technological displacement and growing impersonalization, but when it comes to public relations strategy, the human element will only become more central.
Sword and the Script
DECEMBER 26, 2023
In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.
Critical Mention
JANUARY 29, 2021
billion by 2024. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter. billion in 2019 to USD 22.3 Platform and Target Audience.
5W PR
JANUARY 15, 2024
As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.
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