OnePitch

JANUARY 11, 2024

Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. It’s not really me as much.”

Pitching 92

Pitching Consumer Trends Viral 92

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. Proctor & Gamble uses this method in their 2023 second-quarter results.

Examples 52

Examples Company Financial Brand 52

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. It’ll be interesting to see if this remains true in 2023. Read more: B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content. The cost of B2B marketing content.

B2B 118

B2B Marketing Survey Software 118

Doctor Spin

DECEMBER 4, 2023

The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. Social Media Logic Effects “Social media logic, rooted in programmability, popularity, connectivity, and datafication, is increasingly entangled with mass media logic, impacting various areas of public life.” Popularity.

Social Media 52

Social Media Media eBook Technology 52

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. There is other ethical guidance on AI for public relations.

Ethics 82

Ethics Publicity Guidelines Technology 82

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. For the original blog, please visit here. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Contently - Strategy

DECEMBER 28, 2022

AI rapidly produces content, images, and video, and Forrester predicts that 10% of Fortune 500 enterprises will adopt AI to generate content in 2023. Let’s look at a few best practices for writing creative briefs for generative AI creators. Best Practices for Writing Creative Briefs for Generative AI. Get specific.

Creativity 132

Creativity Enterprise Tools Training 132