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Questions are the Key to AI and Ethics

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. Should businesses slow AI innovation?

Ethics 96
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190
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2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom

PRSay

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D.,

Report 78
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2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom

PRSay

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D.,

Report 78
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater announced six principles to govern the ethical development of AI. Trust but verify.

Analysis 147
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Chief Trust Officer? You Better Believe It!

Reputation Us

Because it is generally not if, but when a PR incident will hit, a CRO works with your chief marketing officer, among others, to help maintain your good reputation. A CTO’s job is to ensure your company has ethical intent behind its decisions and advocate for customers’ needs regarding data and trust. Your Chief Trust Officer.

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Unlocking the strategic potential of internal communications

Wadds Inc.

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. It’s measured by means of employee engagement. We support productivity, recruitment, retention and safety.