Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! This is worth checking out ahead of any 2023 campaign planning, to ensure best practice is being followed!

Instagram 62

Instagram Social Media Tools Media 62

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. All it takes is a little creativity and the right strategies. Social media platforms In today’s digital age, social media has become one of the most effective ways to promote a brand.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Wadds Inc.

OCTOBER 5, 2023

Just 13% of citizens globally have access to a free press, most get their news from social media platforms which prioritise engagement over accuracy. The UN has used social media to communicate with citizens worldwide, but as disinformation actors have mastered algorithms, communication has grown harder.

Communications 98

Communications Crisis Social Media Storytelling 98

Prohibition

SEPTEMBER 21, 2023

The buzzword of 2023 so far has been ‘AI’ and no matter your profession, everyone is incorporating AI into their life – whether that is through ChatGPT or other AI tools that seem to be taking over. Creative Another way you can take advantage of Meta’s AI is through its creative options.

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

SEPTEMBER 21, 2023

The buzzword of 2023 so far has been ‘AI’ and no matter your profession, everyone is incorporating AI into their life – whether that is through ChatGPT or other AI tools that seem to be taking over. Creative Another way you can take advantage of Meta’s AI is through its creative options.

Advertising 62

Advertising Advertising B2C Social Media 62

Buchanan PR

MARCH 14, 2024

TikTok’s unique algorithm and creative functionality have empowered influencers to create content with unparalleled engagement rates – a goldmine for brands targeting Gen Z and Millennials. of brands preferred TikTok over other platforms for influencer marketing in 2023. of brands), Facebook (used by 42.1%

Marketing 70

Marketing YouTube Instagram Strategy 70

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. Artificial Intelligence usage will mature 2023 was the year of AI, and we entered the year following an explosion of hype on Twitter after ChatGPT’s launch.

Trends 78

Trends Social Media Community Viral 78

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their promotional efforts across multiple social platforms have generated large engagement numbers.

Brand 78

Brand Branding Instagram Social Media 78

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels. TikTok is probably the best-known platform for brand videos.

Brand 92

Brand Branding Instagram Video 92

Contently - Strategy

FEBRUARY 22, 2023

Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn.

Video 89

Video Strategy Marketing Instagram 89

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Prezly published a list of the “15 most kick-ass PR blogs in 2023.” Onward with this month’s PR tech sum. Kick-ass” PR blogs.

Analysis 142

Analysis Tools Software SMB 142

Landis PR

JULY 31, 2023

Sometimes all it takes is a single word or idea to get the creative juices flowing. AI is not going away Linda cited two interesting statistics from Muck Rack’s State of AI in PR 2023 report that surveyed 1,000 PR pros: 61% said they are currently using or planning to use AI, with 57% saying they’re using it to craft pitches.

Communications 97

Communications Marketing Pitching Technology 97

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." There is competition, there is free relations, there is media, there is social media, my favorite topic.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

NOVEMBER 15, 2023

Media drives the communication between people around the world. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. I started creating news with the idea of making products and people more popular in the media. Now everything is done online.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy.

Ethics 98

Ethics Guidelines Fashion Transportation 98