Sword and the Script

MARCH 1, 2022

This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Muck Rack has “plans to add more than 100 more to our roster of fully-remote staff in 2022.”.

Software 126

Software Case Study Advertising Advertising 126

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. For a fun exercise, ask ChatGPT to write your bio. You’ll have read the headlines. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. For a fun exercise, ask ChatGPT to write your bio. You’ll have read the headlines. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. In a deeply tech-connected world, the noise comes in red dots, push notifications, video calls.

Marketing 196

Marketing Content Marketing Data Social Media 196

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. And, he even added links to their sites. Facebook [link]. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. I already did a video and post on this , which you can find below. I’ll be blunt: they are never good. In this post, I’ll show you exactly how.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 83

Meeting Automotive Media Transportation 83

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Video may be the most trusted content in B2B .

B2B 122

B2B Marketing Survey Software 122

Wadds Inc.

JANUARY 16, 2023

As I noted in that same chapter that led into the section on Lincoln, I wrote this: “Masterful public relations professionals must always seek to simplify the complex, speak or write to their audiences’ understanding, listen and absorb, and master the ability to have meaningful, engaging, and uninterrupted conversations.” It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). All of it.

Instagram 60

Instagram Analytics Mobile Employee 60

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

Measurement 40

Measurement Comparison Advertising Advertising 40

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. But these links take time to come by.

Examples 133

Examples Software Pitching Tools 133

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Or it can come from internal data. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. Foxnews shared a video compilation of the data.

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. In recent years, brands have been building out internal media branches to focus on target niches, and some have been doing so in lieu of heavy investment in traditional digital advertising.

Privacy 124

Privacy Google Advertising Advertising 124