Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. Google launched this in August 2022.

System 62

System Google Policies Guidelines 62

Flatiron Communications

JULY 5, 2022

In my last post, I offered some personal observations and select conversations from several media panels at the 2022 Collision Conference that just concluded in Toronto. The above video captures the session I moderated titled “Play-to-Earn: Creative Ways to Make Money.” Next up: Web Summit in November.

Hotels 36

Hotels Web Conference Video 36

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

NewsWhip

NOVEMBER 3, 2021

We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. People love a creative promotion. Promotional stories can work, as long as they are creative. Here’s what we learned. Key takeaways from the top brand stories. There still is faith in humanity.

Brand 88

Brand Branding Healthcare Report 88

Solo PR Pro

JANUARY 17, 2023

Emily Myers Duke, Pretty Creative PR. Kathy Casciani (KC): I officially became a solo PR Pro in April of 2022. I launched Sequence Strategies in January 2022. I also knew other creative freelancers that I still team up with for their specialties: photography, videography, web design, graphic design, etc.

Agency 108

Agency Travel Groups Community 108

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. select all that apply).

B2B 124

B2B Marketing Survey Software 124

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Whitt Independently published November 2022. We desire to perform our work excellently with plenty of zest and zeal. It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” " – @Axios 's @AjaWMoore @CollisionHQ #collision — Peter Himler (@PeterHimler) June 22, 2022.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

DECEMBER 20, 2022

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. . Relentless focus on the customer .

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform.

Writing 200

Writing Communications Marketing B2B 200

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Chrome currently fields more than half of all global web traffic. Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban.

Privacy 124

Privacy Google Advertising Advertising 124

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128