Wadds Inc.

MAY 17, 2023

AI went mainstream following the launch of ChatGPT in November 2022. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. The issue is compounded by tightening budgets within agencies and communication teams.

Publicity 141

Publicity Case Study Privacy Ethics 141

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 20, 2022

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. . Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Chrome currently fields more than half of all global web traffic. Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban.

Privacy 124

Privacy Google Advertising Advertising 124