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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. Clear goals will help define the PR strategy your agency will adopt.

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The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers

Sword and the Script

That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ). When I was on the in-house side, many internal meetings just added to the already very long to-do list I had. Agencies, on the other hand, have a very different view.

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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Agencies are cheap and don’t want to spend on tools that cut into margins. Then in September 2022, Meltwater announced a “review of strategic alternatives” which I noted , is often a call for potential suitors.

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Wyoming State Bar: Law & Reputational Risks–Court of Law & Court of Public Opinion

Reputation Us

Reputation experts often work hand-in-hand with legal counsel (as well as executive leadership) to provide critical counsel and support. Sameer Somal, CEO of Blue Ocean Global Technology, is a frequent speaker at conferences and leads partnerships with PR, Law, and Management Consulting agencies.

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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. Centralized role preferred. “43%

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