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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment.

Trends 385
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Why are our social media marketing priorities so messed up in 2022?

Communications Conversations

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. I mean, it’s a full-time job on a lot of social media teams.

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. Clear goals will help define the PR strategy your agency will adopt.

Agency 310
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Why brand success in 2022 requires an understanding of mood, monotony, and motivation

Agility PR Solutions

With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today’s audiences have an increased desire to impact the world around them.

Privacy 161
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. 2022 is going to be known as the year of the employee.

Marketing 214
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2022 Social Media Trends

5W PR

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences.

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Why Executive Positioning on Social Media Is a 2022 Communications Imperative

Shift Communications

We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But for the companies we most identity with or see a clear brand identity for, we likely do. Brands work tirelessly on social media to cultivate a loyal, connected audience.