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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. million in AI services in 2021.

Media 105
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20 PR and Marketing Predictions for 2022

Sword and the Script

Growth of independent journalism. “We Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. Ami Neiberger , CEO, Steppingstone LLC.

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Is Media Relations Dead?

Bianchi Biz Blog

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

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Meet the Team – Cathy Skelton!

Prohibition

I started in May 2021 – so coming up to 10 months, it’s flown by! I did a journalism degree at Uni in Leeds and alongside my course, I did an internship in the PR team at a full-service marketing agency. We’re back this month with another meet the team feature! How long have you been at Prohibition?

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The Top 10 Storytelling Posts of 2020

Ishmael's Corner

Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What a weird year. As for the past year, I could have devoted every post to the antics from the White House.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.