Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. million in AI services in 2021.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. Ami Neiberger , CEO, Steppingstone LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. SEOs want links and PR is the function that can legitimately earn high-value backlinks.

Software 86

Software Pitching Internal International 86

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Improving their brand awareness and reputation. Supercharging SEO. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. Does reputation top profit?

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. 2021: Seeing Around Corners: 30 Marketing and PR Predictions for 2021 . Thank you for reading.

Marketing 190

Marketing Content Marketing Data Social Media 190