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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism. We stress ethics and transparency.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

The studies showed how social media and news media are spreading climate misinformation. Some of these just had one word mentions so the researchers narrowed down their analysis to a smaller number of “problematic” ads across 16 media outlets. Note: C+C did a small project for the Institute in Q2 2021.

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The Role of Ethical Leadership in Building Influence: A Female Perspective

Ethical Voices

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

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Book Review: A Century of Spin

Wadds Inc.

Ethics in public relations practice can be a challenging issue. Miller worked at the University of Bristol until 2021. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations.

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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

Business is more trusted than government and media, but also under more scrutiny The above demand for leadership is likely at least in-part driven by business being trusted more than its counterparts in both government and the media. (Source: Edelman Trust Barometer, p.14 Source: Edelman Trust Barometer, p.7

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The Risks of Brand Stances on Political Issues

PRSay

According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment.

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