Wadds Inc.

MAY 24, 2022

You could describe the industry's double-digit 2021 surge as opportunistic. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. Even so, it is a long-term opportunity that it cannot afford to squander.”

Publicity 59

Publicity Reputation Study Crisis 59

The Hoffman Agency

JANUARY 28, 2021

He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency. It’s just not ethical. As we finished up the call, there was the usual “any other questions?”

Internal 78

Internal International Agency Banking 78

Sword and the Script

AUGUST 24, 2021

That definitely does happen in PR. This person and media site have ethics beyond reproach. On the 2021 JOTW Strategic Communications Survey , my colleague Ned Lundquist and I asked 300 communicators about their views of sponsored content. And it wound up landing some good coverage. Paid media fuels earned media.

Pitching 112

Pitching Media Relations Survey Advertising 112

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities.

Policies 62

Policies Employee Ethics Survey 62

PR in High Definition

APRIL 26, 2021

But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. For Deliveroo, concerns over workers’ rights due to its gig economy-led workforce was a risk that investors weren’t willing to take, given the ethical and legal issues involved.

Reputation 62

Reputation Ethics Employee Travel 62

PR in High Definition

DECEMBER 17, 2020

Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. UK fintech and challenger banks, such as Monzo and Revolut, may also be in for a rough ride in 2021, as a new Accenture report has found that UK consumers are uncertain about their ability to survive long-term.

Ethics 62

Ethics Google Banking Radio 62

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 131

Software Pitching Ethics Privacy 131

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

PR in High Definition

MAY 24, 2023

However, the major limitation of ChatGPT is that the data only runs up to 2021, so for many trying to use this tool, the information will be far too out of date to create current and reliable content. This is a major point for those working in tech comms, as the speed of innovation is so fast that information quickly becomes outdated.

Google 62

Google Engineering Tools Privacy 62

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

NewsWhip

FEBRUARY 26, 2021

FEBRUARY 26, 2021. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. So it has both the competence and the ethics implied in that question.

Brand 78

Brand Branding Media Government 78

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? The ownership of so-called "smart" televisions - those with internet connectivity and streaming services - was around 80% in 2021 (21).

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

NOVEMBER 15, 2021

Again, I do not comment on the legal part, I think that this act will definitely consolidate these voters even more, if they have hesitated between the ideas of Kiril Petkov or the ideas of the political party “Yes, Bulgaria” or the ideas of other formations as they may overlap or liken them as related or close.

How To 52

How To Government Television System 52