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7 Social Media Trends that came into play in January 2021

Prohibition

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Facebook overhauls its privacy setting. The launch of LinkedIn Marketing Labs.

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How Ted Lasso, WandaVision, and Bridgerton captured our attention in 2021

NewsWhip

There are a number of ways to measure this of course, but one of those is measuring the amount of earned media a show gets, and how the public engages with that coverage. . An Evan Peters fan page on Facebook also posted about his Emmy win and received 30k engagements. That show was Bridgerton. . Rising stars.

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Social Media Benchmarks – How Does the Brand Stack Up?

5W PR

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter.

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20 PR and Marketing Predictions for 2022

Sword and the Script

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Of course, this isn’t limited to new channels.

Marketing 215
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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Media 162
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Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

Sword and the Script

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

How will that be measured? Email open rates course. Nearly three-quarters of the 200 corporate communicators surveyed for an October 2021 report by Edelman say businesses are looking at comms in a new light. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021. Yes and yes.

Survey 81