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The PR Winners And Losers Of 2021

ImPRessions - Crenshaw Communications

But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. But by the end of 2021, at least $27 billion was spent on NFTs in the form of digital art and collectibles. Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis. The PR Winners.

Facebook 310
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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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Understanding the purpose and contribution of the communications team to organizational success

Onclusive

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk.

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A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. But the deepest irony, and the reason Edelman’s failure to respond with transparency is so maddening, is that the agency has done excellent work to align its brand with a priceless brand attribute – trust.

Policies 309
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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133