Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Case in point?

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. In the 2021 Trust Outlook , 82 percent of all respondents said they would not refer the products or services of an organization they do not trust.

Reputation 78

Reputation Corporate Content Marketing Survey 78

MaccaPR

OCTOBER 10, 2022

It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021. For example, influencers Cathy and Garrett Poshusta’s blog “The Grit and Polish” recently highlighted a vintage bathtub remodel (at right). Blog posts and the power of SEO.

Conference 62

Conference Marketing Instagram YouTube 62

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. Propel released its “media barometer” report that compares the third quarter of 2020 to the same period in 2021.

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. I also think it’s wacky when I get asked to publish an infographic. In Food Logistics’ September 2021 issue, I wrote an article titled “Post-Pandemic Grocery Shopping.” Marina Mayer is the editor-in-chief at Food Logistics and Supply & Demand Chain Executive. Landis Communications Inc.’s

Meeting 69

Meeting Media B2B Transportation 69

Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. It’s not only a blog post explaining the positions, but it also has a bit of survey data at the end about couples sleeping position preferences. If I click on their website, the first thing I see is a Fall 2021 report.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. The attributes of blog posts.

Infographics 160

Infographics Data Blogging Mobile 160