Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 1 Törnberg, P.

Viral 52

Viral eBook Journalism Resources 52

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. The pivot to short-form video content has created a shift in the way audiences are engaged on various social platforms.

Video 98

Video Agency Strategy Marketing 98

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. What are the content consumers sharing and talking about the most? Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. What topics are they absorbed with?

Consumer 97

Consumer Trends Viral Survey 97

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. On Instagram, Reels debuted in 2020 and have been a runaway success, eclipsing Stories in 2022 to become Instagram’s fastest-growing feature worldwide. At least for now, Beyonce or Harry Styles won’t help you go viral.

Brand 134

Brand Branding Instagram Video 134

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Brand 78

Brand Branding Data Viral 78

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: Digital Journalism 1 Ling, R.

Media 52

Media eBook Viral Construction 52

Buchanan PR

OCTOBER 5, 2023

Never mind that a few years later in 2020, the full clip of the infamous phone call between Swift and West was released, clearing Swift from any wrongdoing as it became evident that West never revealed the full song lyric to her as Kardashian had claimed. The original viral “ketchup and seemingly ranch” post.

Strategy 79

Strategy Media Viral Trends 79

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Popular Paint-Mixing TikToker Fired By Sherwin-Williams.

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. We even write emails with more thought.

Communications 197

Communications Viral Fashion Public Affairs 197

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views.

Viral 52

Viral Video Social Media Creativity 52

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. Happy almost 2020! With consumers caring more and more about what it means to wear or buy the products brands produce, this was a win for the company. Finally one of my personal favorite categories this year, activations on viral social media moments. Best Brand on Instagram.

Brand 78

Brand Branding Film Instagram 78

Buzzstream

FEBRUARY 3, 2021

With uncertainty still rife surrounding the pandemic, since early 2020 outreachers have had to be more versatile and adaptable than ever before. Reactive outreach and campaigns have been a strong theme amid the pandemic, and the industry nailed this in 2020. Creativity is key. However, relying on one angle, alone, is too risky.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

MARCH 11, 2022

Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. The following video and drawing that went viral sums it up quite well. The top 11 crises of 2020. Prince Andrew out clubbing this weekend ?? ??.

Social Media 71

Social Media B2C Viral Trends 71

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. Here’s this month’s PR tech sum.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. Will this ruin any trust between the retail giant and consumers?

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

Konnect Agency

APRIL 20, 2021

As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. Online platforms allow consumers and media to share their opinions, dissatisfaction, and headlines quickly and to the masses.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. The top 11 crises of 2020.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. looks in her BrightonSEO 2020 talk, below, too. This is time consuming, while doing all of the aforementioned tasks. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111