2020 Consumer Measurement Print 
Stephen Waddington
DECEMBER 30, 2019
He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.
MaccaPR
OCTOBER 29, 2019
As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. We start to ask, “What strategies worked this year?” Data isn’t new.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
OCTOBER 22, 2019
To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?
Stephen Waddington
MAY 19, 2020
We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions.
Sword and the Script
JANUARY 31, 2023
Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. If you enjoyed this post, you might also like: PR measurement. PR measurement.
Contently - Strategy
JULY 22, 2021
In 2020, the team scrapped an editorial calendar previously focused on beach vacations. These stories went out in Marriott Bonvoy Traveler’s April 2020 newsletter—just after the editorial team went on furlough, reaching nearly 12 million people. “We know that more and more people are consuming podcasts.”
Expert insights. Personalized for you.
103 
Let's personalize your content