ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. Local news is most valued but is on life support. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. The future of news is complicated. There are no easy answers.

Newspapers 103

Newspapers Print Local Television 103

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! It was during the 2020 election. Don’t pay attention to some meme you see on Facebook or Twitter. So, when you go to our Twitter and Facebook accounts, as well as our Instagram page, we’ve got the blue checkmarks there that show we are the verified and trusted source.

Communications 185

Communications Video Social Media Facebook 185

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Our local BBC news programme and even the national idents are based on clips from social media. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

MARCH 15, 2021

The PRCA Census for 2020 showed 12% non White professionals in the industry. In Australia passed the Sharing of Abhorrent Violent Material Act in 2019 introduces criminal penalties Decisions by Amazon, Apple, Google, Facebook and Twitter in early January were a first step but there is sustained pressure on them to take more meaningful action.

Google 119

Google Data Government Social Media 119

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 63

Publicity Small Business Advertising Advertising 63

wiredPRworks

JUNE 10, 2020

But, 2020 is different. One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings. Here’s the Summer Game Event Schedule: All E3 2020 Replacement Conference Times. IGN Summer of Gaming Events Schedule.

Video 52

Video Local Tools Conference 52

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Agency 98

Maxim Behar

JANUARY 3, 2021

In November 2020 I published a book “The Morning After” about the pandemic, COVID, and impact on business and leadership, first in Bulgarian which has three editions just for two months and is one of the best sellers on the market now. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc.

Local 52

Local Writing Social Media Interviews 52

Sword and the Script

DECEMBER 20, 2022

As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

PR in High Definition

FEBRUARY 18, 2019

In fact, Gartner predicts 30% of all searches will be done without a screen by 2020. According to MOZ’s Local Search Ranking Factors Survey, online reviews make up 10% of how Google and other search engines rank search results. Companies that prioritise activities towards voice technology now have the chance to get ahead.

Engineering 67

Engineering Reputation Social Media SEO 67

Shift Communications

FEBRUARY 16, 2016

This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. Localized Marketing. Marketers and advertisers pay attention to this. Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. It is now a necessity.

Mobile 60

Mobile Examples Brand Branding 60

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62