Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

PRSay

FEBRUARY 5, 2019

22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. Pecsi, APR, Fellow PRSA , the Society’s director of communications, about working on a shoestring budget, capturing the attention of PRSA judges and what earning a Silver Anvil meant for her organization. In anticipation of the Feb.

Case Study 99

Case Study Study Guidelines Internal 99

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. Then we look at your impact on your communities. And we look at your leadership and reputation.

Ethics 71

Ethics Training Financial Survey 71

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. 57) “Change consultant.”.

Employee 150

Employee Print Writing Survey 150

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. Then we look at your impact on your communities. And we look at your leadership and reputation.

Ethics 52

Ethics Training Financial Survey 52

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” I ran digital for The Onion and “The Daily Show.” We need something to replace “bleisure!”

Storytelling 60

Storytelling Tourism Travel Local 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. PR measurement. Media relations only gets harder. 75% of PR pros say media relations is getting harder. Social media platforms.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Maxim: Rather, I think leadership should be horizontal. Host: You are in the leadership of the UNWE.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. .”

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. 3 PR Trends in Tactics, Measurement and Organization. white papers (36%).

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019. Growing any team is a leadership challenge.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Fast forward to 2019, and coverage earned online is king. 1) What are some of the unique challenges in marketing and PR in the cybersecurity space?

Brand 112

Brand Branding Reputation Corporate 112

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. 3) What are the goals of influence marketing? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

ImPRessions - Crenshaw Communications

MAY 10, 2018

A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. How is a business viewed in the community? Goals are data-driven, and outcomes must be measurable, so PR pros need quantitative skills.

Corporate 136

Corporate Reputation Pitching Trends 136

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. to £1.36bn in 2020 compared to £1.42bn in 2019.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Marketing predictions.

Marketing 174

Marketing Employee Content Marketing Training 174