Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. It’s not sexy.

Groups 68

Groups Brand Branding Facebook 68

Doctor Spin

APRIL 2, 2023

Elon Musk: Twitter boss announces blue tick shake-up Branded accounts will have no choice but to sign up for Twitter Blue if this becomes a reality. Incredibly accurate Was 2019 peak panic? Funny—if you’re into PR. The question is if they will even bother to do so. The Benner cycle. Not so sure. Unboxing Is So 2012.

Viral 52

Viral Media Engineering Video 52

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

NewsWhip

MAY 22, 2020

This article will examine the engagements to content from Germany in the last year, looking at broad engagement trends, top publishers, and top articles, before highlighting some of the successes of certain publishers. Engagement to German publishers over time . Let’s look at which publishers specifically drove the most engagements.

Viral 78

Viral Journalism Retail Travel 78

NewsWhip

FEBRUARY 7, 2020

The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. Week 1: December 2019 / January 2020. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Benedict Nicholson.

Journalism 163

Journalism Viral Writing Report 163

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Molly-Mae Hague rose to fame after her appearance on ITV’s popular dating show Love Island in the summer of 2019. Read our round up from last year, here.

Crisis 62

Crisis Viral Government Crisis Communications 62

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Solo PR Pro

MARCH 16, 2021

Before she launched her Smart Social Secrets online course , Kami had been thinking about it for three years, then started teaching it to agencies in 2019. Brand visibility is key. Blogs she wrote 10 years ago, for example, are still fruitful, because the relationships they helped her forge with leading brands hold tons of value today.

How To 97

How To Social Media Community eBook 97

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. These interactions can’t be ignored by brands, but they must be treated with caution. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. What fuels social media growth?

Social Media 56

Social Media Marketing Media Trade Shows 56

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. Tip 5: Keep the team on-message. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. As discussed in class, we need to be aware of when to interject ourselves into the conversation, when to reach out, and how to best position ourselves with a trending topic (if we partake in it or not).

Social Media 85

Social Media Industry Film Viral 85

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Strategy 62

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. The rise in explainer articles | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. Brands spend large sums of money on content marketing. Data for this report was compiled in November 2019. According to the 2019 Edelman Trust Barometer , financial services ranked last out of 15 industries. Report Methodology.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. That was an evolution for us.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88