ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Aspirational or emotional? Write the book on it. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Repurpose High Performing Content.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. Yet as we look at 2018 — and the years to come — there is much that remains to be done. Great counseling firms were founded and legendary corporate communications departments were born. We have come far together.

Survey 132

Survey Ethics Leadership Financial 132

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

NewsWhip

DECEMBER 4, 2019

This means they need to be aware of societal and cultural trends more broadly, beyond just what they presume matters to their businesses. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. APCO: trend analysis and geo relevance.

Analytics 78

Analytics Case Study Data Reputation 78

PRSay

MAY 24, 2021

While the trend toward nonprofit news makes sense given corresponding decreases in advertising revenue, it also represents an opportunity to create news organizations that are independent of the influence of advertisers or large corporate owners. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Aria Finger / Tuesday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What’s different about that?

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 22, 2017

I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. It is not easy but it is well worth it.

Internal 70

Internal International Interviews Trends 70

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Communication builds trust and it’s a function of leadership. PR is the guardian of reputation. For Heaven’s sake, don’t buy Bitcoin.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Guarding their reputation and work also necessitates new patent/ copyright laws in place. The challenges posed to image consultants in managing reputations and firefighting are significantly complex. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. “Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

MARCH 26, 2018

Inspiring others to communicate about our institutions, our students and alumni in ways that positively amplify brand reputation is an ever-present challenge. We also need to be skillful in choreographing content strategies — while using technology and data — that speak to what makes us different.

Education 75

Education Policies Government Leadership 75

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82% Corporate Reputation ). Brands in Politics ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’? Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history. Chris Lynch: How do you think the state of the media will unfold in 2018? Brian Braiker: The trends we’re seeing now will continue, like the direct connection with readers.

Report 225

Report Media Advertising Advertising 225