Remove 2018 Remove Internal Remove Television Remove Viral
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Conference Recap: Secretary Robert B. Reich on the Radical Act of Listening

PRSay

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. . For Secretary Robert B. “How do you grab attention?

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Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. — Contently (@contently) October 2, 2018. We do this a lot internally at Contently with our Content Marketing Minute videos.

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Automobile companies (and the military) are the largest advertisers on television. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms.

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