Buzzstream

FEBRUARY 3, 2021

Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Infographics. She also shares what her creative team lean towards infographics for: Lengthy how-to guides where step-by-step visuals are key.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. In 2018, audiences spent an average of 1:26 seconds with financial services content. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111