Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is the basis of the company’s 2018 Global Media Report which I summarized here. Could Google build an index like this? What Onclusive is trying to do here, is taking that to the next level.

Case Study 116

Case Study Software Data Web 116

Beyond PR

JUNE 20, 2018

You could pick a new stock image every month or so and have your web team swap it out for you — that’s certainly better than nothing — but there’s an even better way to keep visitors interested. In fact, Cision’s 2018 State of the Media Report recently discovered that journalists have been itching for this very thing for a few years now.

How To 40

How To Marketing Web Course 40

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules. I want to be with my phone.”

Comparison 65

Comparison Technology Google Engineering 65

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. ” ~ Carrie Eddins , Founder, The Blondepreneur 20. They’ve increasingly done so at the expense of investment in any aspect of marketing that’s hard to measure – like brand.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. Full report: 2018 Global Media Report by Onclusive.

Survey 90

Survey Journalism Study Pitching 90

Contently - Strategy

APRIL 14, 2021

Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018. Chrome currently fields more than half of all global web traffic. In the U.S., What will change for brands.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. (Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful? The deluge of PR pitches. Separately, U.S.-based

Survey 174

Survey Marketing B2B Study 174

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Trinity Mirror ( The Daily Mirror ) and News UK ( The Sun and The Times ) are the eighth and ninth most popular websites in the UK according to The Ofcom Communications Market Report 2018 (opens as a PDF).

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. 15) Ethics in PR revisited.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164