Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost.

Tools 157

Tools Media Software Analysis 157

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164