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How To Prepare for, Respond to, and Measure a Crisis

Katie Paine's Measurement Blog

Please note: This piece originally appeared as a free article in the early April 2016 edition of The Measurement Advisor newsletter. As some of you may know, I’ve been writing a column on crisis response in PR News for nearly two decades. In the early days, I’d have to search really hard to find a juicy […].

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20 PR and Marketing Predictions for 2022

Sword and the Script

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 198
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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

Practice includes research, planning, content, and measurement, in addition to media channels. But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. Even during a crisis response work needs to be planned and scheduled.

Industry 153
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 196
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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q. Does it really?

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Little did we know we’d be in that place for more than a year.

Media 106