Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 6a) June 6, 2016: DOJ Rules on PR Newswire. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers. Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12

Cision

NOVEMBER 30, 2016

Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Now that you know what your marketing successes were in 2016, you can craft game plan for next year. Look, I don’t want to put you in panic mode, but December 31 is racing towards us at warp speed. Plan for the New Year.

Marketing 120

Marketing Energy Tools Content Marketing 120

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Ted Coiné – @tedcoine. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

JUNE 7, 2018

This levels the playing field for smaller businesses. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. Glassdoor, a job site, listed out 15 of the top AI roles advertised on its site. They won't need the massive budgets required today to compete with the big boys.

Marketing 41

Marketing System Technology Google 41

Sword and the Script

NOVEMBER 17, 2015

That neatly summarizes the challenges facing Twitter as it looks towards 2016. Yet a more important questions remains: Even if successful, will more conversation attract more users, advertisers, ad volume and therefore remedy the platform’s monetization woes? LinkedIn has positioned itself as elite, a premier network for business.

Twitter 60

Twitter Advertising Advertising LinkedIn 60

Beyond PR

JANUARY 20, 2017

I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. It took a while for advertisers to realize that consumers weren’t responding to them, and finally — finally! Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. “No Look for an explosion of in-person events as businesses try to get back on track.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52