Remove 2015 Remove Brand Remove Customer Service Remove Reputation
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

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A PR Guide to Strategic Silence

ImPRessions - Crenshaw Communications

It may be unnecessary or even counterproductive to join the fray when brand ambassadors, or regular customers, are already on the case. In 2015, Starbucks received criticism that it was part of a “war on Christmas” when it unveiled plain red holiday cups. When third parties are already defending you.

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Handling Social Media Complainers

Rock the Status Quo

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. AZ Media Maven (@AZMediaMaven) November 5, 2015.

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3 Reasons Why Your Social Strategy Is Failing

Cision

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. What is your brand doing to calculate and prove ROI from social?

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. For PR pros wanting more brand visibility? It could help customers by saving them a few mouse clicks. It gives me the YouTube audience hugeness, right?

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

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