Flack's Revenge

OCTOBER 27, 2021

” Or “big data” – hot or not? This blog asked that very question five years ago – after NY VC and tech influencer Matt Turck said that big data sounded “increasingly three years ago,” folowing Gartner’s jettisonong of the phrase from their 2015 Hype Cycle for Emerging Technologies.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Flack's Revenge

NOVEMBER 7, 2016

Sigmoid – Big data analytics, applied to advertising (and other markets). On average, people check their phones 46 times per day.” – @geofframsey #adtech16 #adtechNY @adtech (citing a 2015 @Deloitte study) pic.twitter.com/S5E4kQPaHG. ” @davidbeebe of @MarriottIntl. Priya Mony (@Priyster) November 2, 2016. “On

Mobile 166

Mobile Big Data Advertising Advertising 166

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall.

Ethics 264

Ethics Automotive Technology Conference 264

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48

Shift Communications

APRIL 29, 2015

The 140 character social network released its Q1 2015 earnings. Imagine the power of using AdWords’ remarketing capabilities (including the integration with Google Analytics’ Big Data Remarketing) with Twitter’s inventory, above and beyond Twitter’s existing ad systems.

Twitter 60

Twitter Advertising Advertising Mobile 60

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? Why: Last August I spoke at FPRA’s Annual Conference with Adam Singer and Deirdre Breakenridge on PR and big data. How will you approach metrics and measurement in 2015? Happy New Year! I hope everyone had a safe and fun holiday. today’s roundup follows suit.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Cision

APRIL 5, 2016

Big data makes Facebook one the most amazing matchmaking services ever. billion in profit in 2015. Well, we covered this already but…1 billion active daily users with 20 minutes plus of on-site time? That is staggering. Facebook makes money by selling advertising. Facebook earned 3.69 What does this tell us?

Advertising 120

Advertising Advertising Facebook B2C 120

Stuart Bruce

NOVEMBER 11, 2016

In the 2015 general election the then Labour leader boasted about how Labour’s enormous ground campaign would deliver four million doorstep conversations. We’ve seen some innovative uses of data for political communications, but I believe this is just the start. Professional politics is rude and intrusive. Is only going to get bigger.

Communications 154

Communications Data Policies Twitter 154

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Here are some ideas on “buzz marketing” (I know, I know). What about you?

Viral 40

Viral Marketing Web Big Data 40

Marketwired

FEBRUARY 16, 2016

In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR Conversations

NOVEMBER 27, 2015

I took a few days to round up my thoughts in order to describe to PR Conversations readers the experience of attending the 11th International Conference on Public Relations , held in Tehran in November 2015. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective.

Conference 40

Conference Hotels Internal International 40

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. Believe it or not, 20 or so years ago, most PR firms used to charge extra for measurement, or provide none at all, claiming, “PR is immeasurable.”

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

NOVEMBER 9, 2016

Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.”

Storytelling 87

Storytelling Measurement Ethics Web 87