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10 Research-Based Tips for Writing Better Content

Cision

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144
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2015 World PR Report: Concerns Around Media Relations And Measurement

Mindful Marketing

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

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20 PR and Marketing Predictions for 2022

Sword and the Script

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Fast-vertising.

Marketing 215
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6 Research-Based Insights About Viral Content

Cision

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

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USA Today’s Tips for Pitching to Get News Coverage

Cision

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. The question they always come back to when writing a story is, what is going to resonate with my readers? Audrey Huang (@DrAudreyHuang) June 10, 2015.

Pitching 120
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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Here’s another 2015 trend on the list. Social Media.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 201