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How the PESO Model Changes PR’s Conversation

Cision

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. AirPR: How do you see PR & content marketing evolving in 2018?

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Meet the Media: Sebastian Blanco, Editor-in-Chief of Automotive Engineering

Bianchi Biz Blog

In 2014, I rode along with a group of passionate EV fans through Europe for two weeks. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Describe the craziest or most fun story you have written. How long have you been in journalism and how did you get started? I wrote my first story when I was 16.

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Could Google News disappear in Europe?

PR in High Definition

In 2014, the Spanish newspaper publishers’ association (AEDE) lobbied for a new law which would require news aggregators to pay for the right to use story snippets. Assuming then that Google removes Google News in Europe, the impact to marketing and communication professionals will be huge. I wish I was as optimistic as them!

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The State of the News Media 2015

Journalistics

For those of you working in digital marketing or related fields, this should come as no surprise to you. The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. -The 24.11.2020. Klaus Schwab.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

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