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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

With faster-than-lightning change and technology, sponsored content, aka native advertising, offers ecommerce communicators clever tools to meet these daunting challenges. Ann Willets, APR, described it well in PRSAY two years ago “ … communication in the Internet age is an uncontrollable beast. ”. You can do it, too.

Ethics 60
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S. If so, how?

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CIPR Election candidates set out manifesto commitments

Stephen Waddington

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. We worked together during my time as President in 2014.

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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard.

Apparel 123
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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages. This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages.

Wikipedia 101
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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Another personal example: These days our firm communicates with leading bloggers almost as often as professional journalists.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Another personal example: These days our firm communicates with leading bloggers almost as often as professional journalists.