Shift Communications

JANUARY 13, 2016

The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. Bottom line?

Twitter 60

Twitter Advertising Advertising Facebook 60

Ishmael's Corner

JANUARY 27, 2015

Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. Google Strives to Squeeze the Technical Gamesmanship out of SEO. It’s a Bird. It’s a Plane. It’s Sponsored Content.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Search marketing and SEO statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”. Marketing Spend ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stuart Bruce

SEPTEMBER 14, 2015

When asked which three things they need more education in, the biggest percentage of in-house comms people need more education/insight around blogger outreach (36%), while need for professional development around online advertising and PPC has grown by the most (7%) to (20% Vs. 13%). Other findings. The surveys were carried out online.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. That SEO is dead and buried. The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

PR 20/20

FEBRUARY 6, 2020

Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design.

Marketing 74

Marketing Conference Content Marketing Agency 74

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 12, 2017

Creating content, social post scheduling, optimizing advertising, designing web pages, and deciding what images to use in your next campaign are just some of the things that these new AI-powered tools are there to help with. The alternative ways to scale marketing is to add headcount or spend more on advertising.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Social Media 91

Social Media Marketing Media Creativity 91

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. billion in 2014 to 2.17 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. billion in 2014 to 2.17 billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40