Sword and the Script

JULY 28, 2020

billion in 2017 and today it boasts “nearly 900 million users.” Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). Verizon closed its acquisition of Yahoo for $4.48 In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. In early 2014, a private equity firm announced plans to acquire Cision for $120 million, which at the time was publicly traded on the Swedish Stock Exchange. billion, or $10 a share.

Software 176

Software SEO Company Tools 176

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2017: One Prediction Each for PR, Content Marketing and Social Media. 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems. So, back in 2014, I set up social media channels across the board.

Interviews 105

Interviews Ethics Government Internal 105

Barokas

JANUARY 19, 2018

That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach. The first major change occurred in March 2017, when Instagram announced that it would no longer display posts in chronological order. dip in engagement) in November 2017.

Instagram 84

Instagram Facebook How To Travel 84

Practical Law Construction

JANUARY 11, 2021

Article 257 caused much controversy in the international arbitration community. ” The Federal Penal Code applies to all the Emirates, including the DIFC and the ADGM free zones. 1 of 2008 and article 23 of the ADGM Arbitration Regulations respectively).

Construction 52

Construction Internal International Financial 52

Stephen Waddington

MAY 8, 2018

Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 12, 2017

This prediction was first shared with Business 2 Community: The Future of Content Marketing: 40 Experts Share Their 2018 Predictions via Erica Abbott. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. December 2013: Focusing on a Few 2014 Content Marketing Predictions. 20) A new focus on marketing efficiency.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Stephen Waddington

MAY 31, 2018

Since 2014 Matty has worked for Super Cat PR , a music marketing agency. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. She told the story of the Manchester event in 2017, and the decision to go ahead and host the event after the Manchester Arena bombing. “We

Local 60

Local Agency Corporate Internal 60

Prohibition

DECEMBER 17, 2021

This response to a crisis is the stage at which an organisation responds to public outcry and tries to gain favour back from the community. Where necessary, connect with victims, their family members, potential victims and even community members to determine the role of the organisation in the recovery process.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. In 2014, the company was acquired by a subsidiary of a PE firm called GTCR. In 2017, GCTR would take the combined company public through a “blank check merger.”

Software 104

Software Analysis Data Tools 104

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant. The years ending 2017 and 2018 were the best law firms had experienced in a long time. VC investment grew to $7.2

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 64

Marketing Pitching Corporate Tools 64

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 198

Writing Communications Marketing B2B 198