Bianchi Biz Blog

APRIL 18, 2022

I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. That led to a brief stint in marketing before I joined GIE Media to start Today’s Motor Vehicles , a magazine dealing with automotive manufacturing and design issues.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

Meeting 90

Meeting Transportation Media Journalism 90

Mindful Marketing

JULY 15, 2015

But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) come from knowing their target intimately and providing value in whatever they pitch. PR executives have a daunting responsibility to keep up with more news and industry trends than ever. Every brand must have a crisis communications plan.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Shift Communications

OCTOBER 19, 2018

Originally published January 15, 2013; updated October 19, 2018. Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Tech Newsletters: Bloomberg Technology, ZDNet Tech Today. What do you do to get ahead of the news? Jordyn Danielson. Marketing Analyst.

Transportation 68

Transportation Google Trends Tools 68

MaccaPR

MAY 23, 2016

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Relying on Traditional Media Relations Tactics. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

Bianchi Biz Blog

SEPTEMBER 26, 2022

In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women. But in doing my homework I was struck by the disconnect between the number of cars women purchase and the media dedicated to this pursuit.

Meeting 74

Meeting Automotive Media Journalism 74

Cision

SEPTEMBER 16, 2016

The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013. Email please.

Pitching 120

Pitching Print Video YouTube 120

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015.

Blogging 40

Blogging Analytics Google Writing 40

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. people that want to pitch you? Read about the brand you’re serving or the technology you’re pitching. What advice do you have for P.R. Any pet peeves with P.R. Please, know your history.

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Landis PR

MARCH 7, 2022

I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. What advice do you have for PR people that want to pitch you? If I’m reading a story and more questions pop up, that also means I have some digging to do.

Automotive 52

Automotive Meeting Policies Media 52

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014. They’re at the forefront of this new business paradigm , trailblazers if you will. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. Media complains about too many and irrelevant press releases. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Sword and the Script

JANUARY 12, 2016

More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” . Why is PR Well-Suited for Social Media? Paid social media for amplification and saturation.

Survey 60

Survey Corporate Social Media Media 60

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Why are public relations degrees so poorly regarded by practice? Another history lesson. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

ImPRessions - Crenshaw Communications

APRIL 25, 2017

In PR a failure could be characterized as a campaign that never caught fire, a pitch that fizzled or a relationship that went badly off course. Just before leaving on a flight to her native South Africa for Christmas in 2013, Sacco, a smart and presumably social-media-savvy employee of IAC, posted a racially-charged tweet about AIDS.

Retail 168

Retail Course Local Brand 168

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Every employee needs media training. Public relations won’t become any easier in 2021. Don’t count on things getting easier.

Marketing 168

Marketing Employee Content Marketing Training 168